I am the CEO (Chief Egg Officer). I’m a curious chicken, free from cages, working my tail feathers off laying eggs.

Having grown up surrounded by chickens, Ruud is also adept at connecting people – while developing concepts for health poultry farming. Trouw placed him second in its Sustainability Top 100.

As a passionate professional Sandra has international experience in sustainable agriculture, sourcing and supply chain engagement, research and development, stakeholder engagement facilitation and environmental impact assessment.

As a sustainable entrepreneur, creative director and strategist, Olivier has started multiple companies in the Netherlands and beyond – including the celebrated creative agency Boomerang.

As a passionate farmer, Styn is a role model for a new generation of farmers who care about animal welfare and the environment. Much of what he knows about farming he learned from his father.

As sustainable entrepreneur, Maurits has founded many companies, including the solar energy social enterprise WakaWaka. Trouw placed him first in its Sustainability Top 100.